What is first match in Google Sheets?

First Match is lookup vocabulary: how MATCH, VLOOKUP, XLOOKUP, FILTER, and QUERY decide which row or value to return. Exact vs approximate match and wildcard rules change outcomes more than beginners expect.

When to use it

Use this jargon when configuring lookups, criteria ranges, or match modes so the right row comes back.

When to skip it

Skip manual match-mode tuning when FILTER or QUERY with clear column conditions is easier to maintain.

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