Selling Spreadsheets · Lesson 38 of 57

Reciprocity Rules

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But in some instances you will need to make a Free version for people to see, smell, tire-kick. Give’em a little taste. It summons the influential power of “Reciprocity”.
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<div>0:00 In the last video I told you how free sucks, uh giving away a sheet, uh in order to validate your business concept or business idea is a terrible way to validate it and in fact there is no success metric for a number of free uh users, uh that you can ever imagine, like you can get 10,000 free users and<br>0:20 you wouldn't necessarily know if anyone would pay for that sheet. Get Sheet Done: Start Your Business in Sheets 17 Minutes of Google Sheet Business Ideas

So setting a price uh originally uh at the very outset of your selling spreadsheet experience is going to be the best possible thing for you because you will actually validate the business of spreadsheets and if you can actually sell a<br>0:35 spreadsheet or not uh because if you get zero sales you will know okay nobody is buying this and you'll try to figure out reasons why.<br>0:42 Umm but I will say in this video that there is a single reason why you may want to create a free version of your sheet and give away a version.<br>0:52 Not the sheet itself but a version of it, a smaller version or a not automated version or maybe one page or one tab of your eventual planner or workbook.<br>1:05 There are ways to scope down and give away a free version and this is why and I'll talk about this in this video.<br>1:12 Because you'll want to give the reason why you want to give away a sheet is to get some reciprocity. How to Sell Google Sheets on Etsy & More Marketplaces How To Sell Google Sheets For Fun And Profit How To Delete Version History

Uh and this is a power of influence.<br>1:26 Uh we see this all the time in like malls where they give away free uh bites. Uh you will see this in free giveaways on uh websites.<br>1:36 Uh Subscribe to our newsletter for free. Get some value this lead in for free. Get in and we'll sell you later.<br>1:44 There is definitely a huge influence on people to buy once you give them something free wine samples. Uh free coffee.<br>1:53 Free samples. Free samples of anything. Uh. Moisturizer. Uh. Beauty products. Free lipstick. Umm. Free. Not type of wear but a free trial.<br>2:03 Right?

Lots of ways people keep away something for free but I would not give away your entire sheet. But we want to give away something because the power influence for a capacity in particular is very very powerful.<br>2:16 Uh. It allows someone to tire kick your sheet, your ideas. It allows them to smell test something. Something to get closer uh than just a sales page that says hey here's all of things we're going to be solving.<br>2:30 Uh here's all the wonderful things you can get here and pay. Right? Get Sheet Done: Start Your Business in Sheets OnlySheets 5 Google Sheet Templates You’ll Get as a Better Sheets Member

You may want to uh give away a free version.<br>2:39 And so what I would suggest is creating a version that you sell and then either taking away something, these are all of the automations, taking away all of the Apps Script , taking away maybe even a couple of pages.<br>2:55 So that's two things, right? Either taking away some. Automations or taking away some tabs, maybe you create one template for a free version.<br>3:05 Umm. If you have say a list of resources you're trying to sell, a list of 100 AI directories and their sign up.<br>3:14 Needs. Maybe you give away 10 for free. Get Sheet Done: Start Your Business in Sheets 17 Minutes of Google Sheet Business Ideas

One way you can give away those for free if you give away resources, lists of things is through social media.<br>3:24 Uh or blog posting or content marketing. Uhh. What you can do is create free. The content blogs, uhh Twitter, LinkedIn posts that give away one item and then here's 99 more that are in this sheet.<br>3:40 Uhh that's a great way to do free. Or a free 10. 10 Ways to Promote Your Google Sheet

So for atomic sheets I've created a hundred elements that you can immediately add to your Google sheet to make it better navigation.<br>3:51 Look nicer, feel nicer, be nicer, uhh more beautiful, more sort of UI elements inside of sheets that you may not even have thought of.<br>3:58 Uhh and I give away 10 absolutely free at tomexcheats.com is actually a Google sheet that you can get the 10, you can copy that absolutely free and they even give away more for free.<br>4:06 30 for free if you, uhh, sign up through gum road. Announcing AtomicSheets.com Atomic Sheets Advanced Coding in Google Sheets for Programmers Hand-Designed Elements

There's a link to the gum road page there and then I sell the hundred, right?<br>4:14 So there is definitely a reason to do free but I would not give away everything. Um, what I would do is give a, create the free version after you have created the sales page, after you have created your sheet and you are completely selling it.<br>4:30 Create a copy and then start deleting. Start deleting parts of it. Start deleting the automations. Make More Money Selling Google Sheets How To Sell Google Sheets For Fun And Profit How to Fix No Sales in a Year on a Gumroad Sales Page

All the Apps Script even maybe even put a mention in here.<br>4:38 Uh, one fun thing I like to do when I'm branding a sheet, uh, that I definitely want to make sure people who buy it and even share it, see my branding.<br>4:49 I will enter, a little text message in the Apps Script . And you can do that in a free version of say, hey, if you're over here looking for Apps Script by the upgraded version or pro version, you can create.<br>5:02 Now, once you start creating Uh, these different versions you may get addicted to it. Roasting Google Sheets Advanced Coding in Google Sheets for Programmers How To Sell Google Sheets For Fun And Profit AI Emails Me Every Day

In a future video, I will tell you how why you may want to avoid a multi tier approach because it might get your mind thinking of, hey, if I can create a free version and a pro version, why don't I create a middle one<br>5:20 to get a cheaper version? I will tell you why that might be a bad strategy starting off, uhh, to avoid the multi tier approach, but also I will in another video, uhh, share with you how to upsell and crosssell, uhh, certain things which may not be a spreadsheet in and of itself.<br>5:35 You may be able to do upselling in a different way. And I will share with you that. Excel Exposed! Interview with Ben Currier on Sheet Talking Episode 4 5 Google Sheet Templates You’ll Get as a Better Sheets Member

But in the next video, I am going to talk about pricing strategies and pricing strategies around the idea that basically Etsy, uhh, has sort of pegged spreadsheets around 5 to 10 dollars.<br>5:50 Even teachers pay teachers that marketplace. Uhh, you are going to be spending selling your spreadsheet around 2 or 3 dollars.<br>5:59 But I will give you reasons why you may want to consider selling your spreadsheet for even 50, 99 dollars or even 200, 300 dollars.<br>6:07 Uhh, and I will talk about that pricing strategy in the next video.</div> How to Sell Google Sheets on Etsy & More Marketplaces How To Sell Google Sheets For Fun And Profit Random Number Between 1 and 100

Selling Spreadsheets Course Introduction How To Change Date Format Automatically What Sucks About Selling Spreadsheets And How to Solve These Problems SECTION 1 - You Are The Sheet Make a Tour of Your Sheet How to Make Good Looking Spreadsheets Coupon Code Maker Updates February 2024 - New Dashboard Curate Google Sheets Easily - Automatic Bookmarklet Maker Explore Your Spreadsheet Selling Options What you know matters Who you are matters How you think matters Lock Your Sheets with OnlySheets Why you think it matters, matters Surprising Things about Selling Spreadsheets SECTION 2 - Your Spreadsheet Blueprint Easiest Sheet Ever to Sell Problems Everywhere, and the Spreadsheets that Solve Them The #1 Mistake Spreadsheet Sellers Make and how to Save People Time Customer’s Context Is King The Two T’s: Turn Templates into Tools Create a Branded Lead Magnet from Qualitative Data Tracker Tactics SECTION 3 - How to Make a Spreadsheet Ask Questions Quality Curation Fabulous Filters Wield Wizardry Automatic Calculations Automate Emails You Must Double Duplicate (If you're selling a sheet you use) Different Kinds of Automation How do I prevent people from sharing my spreadsheets by making a copy? SECTION 4 - Spreadsheet Sales Mastery Write The Sales Page The Strangest Secret to Selling a Spreadsheet The F Word Reciprocity Rules Pricing Strategies for Spreadsheets Upselling and Cross-Selling Techniques Avoid A Multi-Tier Approach SECTION 5 - Marketing Mastery Where to Sell Spreadsheets - Marketplace Marketing Customer Service is Marketing Six Figure Secrets A Few New Spreadsheet Business Ideas How to Sell Spreadsheets on AppSumo Marketplace Protect Your Spreadsheet IP Weird Idea: Find a Great Sheet Domain Name SECTION 6 - Spreadsheet Breakdowns Maximize Spreadsheet Sales to Startups A Spreadsheet CRM: Automation at work How to Make Better Lead Magnets How to Turn a Simple List into an Epic Lead Magnet The Art of the Sell: Breaking down a Free Title Generator How to Make an AI Integrated Freebie Spreadsheet Weekly Email Sheet as Lead Magnet